Our Story

Our Story

Enfant is Asia’s leading organic baby care brand, now proudly introduced across the Middle East. With over 20 years of trust, Enfant is renowned for offering 100% natural, certified organic, and dermatologist-approved products that are clinically safe for newborns, sensitive skin, and eczema-prone babies.

Enfant was born in Thailand in 1984 with a simple but powerful purpose: to offer the
gentlest, safest care for newborns and young children. Created under the trusted name
AR Media Agency
Thai Wacoal, Enfant began with baby clothing made from the softest, non-toxic cott and
onperfectly suited for sensitive skin.
As more parents began to trust Enfant’s values of purity, safety, and comfort, the
brand expanded into baby toiletries in 1986. That’s when the Blue Toiletry line was
introduced, marking a new era of natural baby skincare in Thailand.

A Gentle Beginning in 1984

Enfant was born in Thailand in 1984 with a simple but powerful purpose: to offer the gentlest, safest care for newborns and young children. Created under the trusted name AR Media Agency Thai Wacoal, Enfant began with baby clothing made from the softest, non-toxic cott and onperfectly suited for sensitive skin As more parents began to trust Enfant’s values of purity, safety, and comfort, the brand expanded into baby toiletries in 1986. That’s when the Blue Toiletry line was introduced, marking a new era of natural baby skincare in Thailand.

Innovating with Nature: The Organic Green Line

In 2013, as awareness of chemical-free baby products grew, Enfant launched its Green Toiletry line, crafted with 100% organic ingredients and certified natural actives like ECOCERT argan oil, ceramides, and plant extracts. Today, these two collections, the Blue and Green lines, stand as the heart of Enfant’s mission: To give your child the most delicate and natural

Over the decades, Enfant has become a household name in Thailand and across Southeast Asia. The brand has consistently received top honors, including:  

 Reader’s Digest Trusted Brand Awards – 4 years consecutively (2009–2012) 

theAsianparent Awards – Winner in 2021, 2022 & 2023 for Parents’ Choice & Experts’ Choice

● Amarin Baby & Kids Awards 2024 – For best natural baby lotions and gentle cleansers

● Loved by tens of thousands of mothers across Asia for being pure, gentle, and truly safe

These awards reflect what parents already know: Enfant is more than a product, it’s peace of mind

Beyond Thailand: A Global Baby Care Standard

Enfant proudly represents Thailand’s baby-care innovation at global expos such as the Hong Kong Baby Fair and the Top Thai Brands Showcase in Vietnam, earning a place in international markets through its unwavering commitment to quality.

Now in Oman & the UAE — With You, From the First Touch

For the first time, Enfant is now available for families in Oman and the UAE exclusively distributed by us, with love and care. Whether you’re welcoming your newborn in Muscat, playing in the park in Salalah, or enjoying family life in Dubai or Abu Dhabi, Enfant is here to grow with you from baby’s first bath to their happy, confident early years. We believe every child deserves the safest start. And now, families across the Gulf can experience the same trusted care that has supported Thai families for over 40 years.

Welcome to the Enfant Family

We are honored to be the official distributors of Enfant in the region. Together, let’s raise the next generation with gentleness, trust, and nature by their side.